How it Works
1
We don't just look at one or two issues in isolation. Our data-driven audit comprehensively examines 350 criteria across 23 categories.
2
We give you a prioritized action plan with customized recommendations so you know exactly where to focus for the biggest impact.
3
We'll implement, test and track our recommendations. You'll sleep better at night knowing your store is performing as it should.
23 Focus Areas
An eCommerce business is made up of 23 key focus areas — think of them as spokes in a wheel that must all be strong to keep the business moving forward. Each of these areas needs to operate both independently and together for a balanced, effective ecosystem. For example, you might have a stellar marketing strategy driving traffic, but poor UX or a subpar checkout process can halt conversions. We ensure all 23 spokes are strong and work seamlessly to support each other.
350 Elements
Within the 23 focus areas, there are 350 smaller elements that, when addressed incrementally, can lead to gradual performance improvements. When these elements work in perfect harmony, they can drive exponential gains. It’s the careful alignment of these intricate elements that transforms a good site into a great one.
Commerce is driven by partnerships — whether it's platforms, payments, performance analytics, logistics, product information management, customer management, hosting, or security. However, not all partners are created equal, and not all will align with your business goals or tech stack. With 20 years of experience, we help match you with the right partners for your unique structure and objectives, ensuring you avoid costly, time-consuming mistakes with the wrong fit.
FREE
Benchmark Report
See how your eCommerce store stacks up against industry benchmarks.
The Roadmap to reaching your eCommerce Goals
We provide you with an action plan inspired by the Eisenhower Matrix, prioritising activities that will deliver the quickest and most impactful results.
Included in the Roadmap
We perform your eCommerce Blueprint audit, one pillar at a time.
This involves interviews with you and your team, backend access, or a combination of both, depending on your preference.
Website Usability Report
Analysis of user experience and navigation.
Performance Metrics Analysis
Speed, uptime, and responsiveness metrics.
SEO Audit Report
Evaluation of on-page and off-page SEO factors.
Content Audit
Review of content relevance and effectiveness.
Conversion Rate Optimisation (CRO) Report
Analysis of conversion rate metrics and benchmarks.
Customer Journey Mapping
Visualisation of customer interactions and touchpoints.
Checkout Process Analysis
Review of the checkout process for potential barriers.
Payment Gateway Evaluation
Assessment of payment options and performance.
Cart Abandonment Analysis
Identification of reasons for cart abandonment.
Inventory Management Assessment
Evaluation of inventory processes.
Product Page Optimisation Report
Analysis of product page elements and suggestions for improvement
Mobile Optimisation Report
Assessment of mobile user experience.
Technical SEO Audit
Review of site structure, indexing, and other technical SEO aspects
Security & Compliance Report
Evaluation of security measures and compliance with regulations.
Analytics & Tracking Audit
Review of analytics setup and data accuracy.
Social Media Presence Analysis
Evaluation of social media strategies and performance.
Email Marketing Audit
Assessment of email campaigns and strategies.
Customer Service Evaluation
Analysis of customer support processes.
Competitor Analysis:
Benchmarking against competitors.
Presentation
We present our findings in an actionable report tailored for you and discuss the report in depth.
Analysis Report
Summary of key findings from the audit.
Action Plan
Detailed action plan with tasks, timelines, and responsible parties.
Workshop Presentation
Slides and materials for the action plan workshop.
Finalised Action Plan
Revised action plan based on workshop feedback.
Kick-Off Checklist
List of tasks and steps for the kick-off.
Progress Tracking & Optimisation
We discuss next steps and present a roadmap to track progress. We establish KPIs based on your action plan and track progress. The action plan is continuously optimised to ensure we meet your goals.
KPI Dashboard
Real-time tracking of key performance indicators.
Monthly Progress Reports
Regular updates on progress and performance.
Optimisation Recommendations
Ongoing suggestions for improvement.
A/B Testing Results
nsights from A/B tests conducted during the optimisation phase.
Feedback Loop Documentation
Process for gathering and implementing feedback.
Quarterly Review Meetings
Scheduled reviews to assess progress and adjust strategies.
Goal Achievement Report
Final report summarising the achievement of business goals
Implementation by EComplete Commerce
In partnership with global retail expert Smollan, our agency, eComplete, has analyzed and optimized thousands of strategies and tools across ecommerce stores worldwide.
Since 2003, we’ve been delivering end-to-end solutions designed to diagnose, scale, and grow ecommerce businesses.
We built the eCom Blueprint from real-world insights and success stories, to provide you with a powerful roadmap to unlock new levels of revenue and growth for your business.
Our clients have seen
+27%
Team Capacity Improvement
+11%
Avg Gross Margin Growth
+34%
Avg Client LTV Increase