How it Works

A clear path to growth in 3 easy steps

A clear path to growth in 3 easy steps

A clear path to growth in 3 easy steps

1

Blueprint Audit

Blueprint Audit

We don't just look at one or two issues in isolation. Our data-driven audit comprehensively examines 350 criteria across 20 categories.

blueprint audit image
blueprint audit image
blueprint audit image

2

Blueprint Roadmap

Blueprint Roadmap

We give you a prioritized action plan with customized recommendations so you know exactly where to focus for the biggest impact.

Graphic
Graphic
Blueprint roadmap img
Blueprint roadmap img

3

Implementation

Implementation

We'll implement, test and track our recommendations. You'll sleep better at night knowing your store is performing as it should.

Implementation Graphic img
Implementation Graphic img
Implementation Graphic img

Implementation by EComplete Commerce

In partnership with global retail expert Smollan, our agency, eComplete, has analyzed and optimized thousands of strategies and tools across ecommerce stores worldwide.

Since 2003, we’ve been delivering end-to-end solutions designed to diagnose, scale, and grow ecommerce businesses.

We built the eCom Blueprint from real-world insights and success stories, to provide you with a powerful roadmap to unlock new levels of revenue and growth for your business.

implementation by eComplete Commerce img
implementation by eComplete Commerce img
implementation by eComplete Commerce img
People in the office

Trusted by top eCommerce brands around the world

Our clients have seen

+27%

Team Capacity Improvement

+11%

Avg Gross Margin Growth

+34%

Avg Client LTV Increase

The Story of eComplete

2003
2003
2003

R.O.I Media

R.O.I Media

R.O.I Media

We launched a results-driven digital agency with a strong focus on Search.

2007
2007
2007

R.O.I Media

R.O.I Media

R.O.I Media

We expanded our offering to include 9 core divisions to enable us to control all angles of our clients' digital platform. Key highlight: We brought on Web Development on Social Media.

2009
2009
2009

R.O.I Digital

R.O.I Digital

R.O.I Digital

Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.

2015
2015
2015

eComplete

eComplete

eComplete

We launch eComplete using our 12 years of full digital experience to combine a product that evolved all our 9 pillars into one full service.

2020
2020
2020

COVID accelerates eCommerce

COVID accelerates eCommerce

COVID accelerates eCommerce

The pandemic forces eCommerce adoption with many companies seeing 3 years' worth of growth happen in 3 months. Source: SAP Commerce Cloud Customer Systems Insights, 2019 vs 2020.

2022
2022
2022

eComplete + Smollan

eComplete + Smollan

eComplete + Smollan

Smollan joins forces with eComplete and bolts on Marketplace Offering.

Now

Now

Now

2025
2025
2025

eCom Blueprint

eCom Blueprint

eCom Blueprint

We productize our 20 years of knowledge, systems, processes and partners to scale eCommerce businesses.

Meet the founder

Allen Jaffe

Allen Jaffe

Founder and CEO

As the CEO of eComplete, I lead a team of 66 experienced eCommerce specialists, offering fully managed, end-to-end eCommerce solutions to global brands and retailers.

With the eCom Blueprint, I want to give brands and retailers access to the systems, processes and partners we use to scale eCommerce businesses.

With over 20 years of experience in eCommerce, we have a proven track record of scaling eCommerce platforms and delivering ROI for our clients."

As the CEO of eComplete, I lead a team of 66 experienced eCommerce specialists, offering fully managed, end-to-end eCommerce solutions to global brands and retailers.


With the eCom Blueprint, I want to give brands and retailers access to the systems, processes and partners we use to scale eCommerce businesses.


With over 20 years of experience in eCommerce, we have a proven track record of scaling eCommerce platforms and delivering ROI for our clients."

As the CEO of eComplete, I lead a team of 66 experienced eCommerce specialists, offering fully managed, end-to-end eCommerce solutions to global brands and retailers.

With the eCom Blueprint, I want to give brands and retailers access to the systems, processes and partners we use to scale eCommerce businesses.

With over 20 years of experience in eCommerce, we have a proven track record of scaling eCommerce platforms and delivering ROI for our clients."

Book a call

Book a call

Book a call

Brand success spotlight

In just six months with eComplete, Reebok’s online sales grew by 103%, with orders increasing by 105%, in line with the forecast from their eCom Blueprint audit. 

Liezl van Schalkwyk

eCommerce Manager Bounty Brands

In line with the forecast from their audit, Reebok’s online sales grew by 103%, with orders increasing by 105%, over a six-month-period with eComplete.  

Liezl van Schalkwyk

Reebok

In just six months with eComplete, Reebok’s online sales grew by 103%, with orders increasing by 105%, in line with the forecast from their eCom Blueprint audit. 

Liezl van Schalkwyk

eCommerce Manager Bounty Brands

In just six months with eComplete, Reebok’s online sales grew by 103%, with orders increasing by 105%, in line with the forecast from their eCom Blueprint audit. 

Liezl van Schalkwyk

eCommerce Manager Bounty Brands