We've been optimising eCommerce stores since 2015.
Unlock our proven blueprint that has consistently increased conversions and revenue for our customers and clients since 2015.



Turn your website into a sales generating machine.
Turn Browsers into Buyers with a Clear Action Plan




Turn your website into a sales generating machine.
Turn Browsers into Buyers with a Clear Action Plan




Turn your website into a sales generating machine.
Turn Browsers into Buyers with a Clear Action Plan

How we do it
We give you a clear path to growth in 3 easy steps
1
Blueprint Audit
We don't just look at one or two issues in isolation. Our data-driven audit comprehensively examines 350 criteria across 23 categories.

2
Blueprint Roadmap
We give you a prioritized action plan with customized recommendations so you know exactly where to focus for the biggest impact.

3
Implementation
We'll implement, test and track our recommendations. You'll sleep better at night knowing your store is performing as it should.

How we do it
We give you a clear path to growth in 3 easy steps
1
Blueprint Audit
We don't just look at one or two issues in isolation. Our data-driven audit comprehensively examines 350 criteria across 23 categories.

2
Blueprint Roadmap
We give you a prioritized action plan with customized recommendations so you know exactly where to focus for the biggest impact.

3
Implementation
We'll implement, test and track our recommendations. You'll sleep better at night knowing your store is performing as it should.

How we do it
We give you a clear path to growth in 3 easy steps
1
Blueprint Audit
We don't just look at one or two issues in isolation. Our data-driven audit comprehensively examines 350 criteria across 23 categories.

2
Blueprint Roadmap
We give you a prioritized action plan with customized recommendations so you know exactly where to focus for the biggest impact.

3
Implementation
We'll implement, test and track our recommendations. You'll sleep better at night knowing your store is performing as it should.

2003
2003
2003
R.O.I Media
R.O.I Media
R.O.I Media
We launched a results-driven digital agency with a strong focus on Search.
We launched a results-driven digital agency with a strong focus on Search.
We launched a results-driven digital agency with a strong focus on Search.
2007
2007
2007
R.O.I Media
R.O.I Media
R.O.I Media
We expanded our offering to include 9 core divisions to enable us to control all angles of our clients' digital platform. Key highlight: We brought on Web Development on Social Media.
We expanded our offering to include 9 core divisions to enable us to control all angles of our clients' digital platform. Key highlight: We brought on Web Development on Social Media.
We expanded our offering to include 9 core divisions to enable us to control all angles of our clients' digital platform. Key highlight: We brought on Web Development on Social Media.
2009
2009
2009
R.O.I Digital
R.O.I Digital
R.O.I Digital
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
2015
2015
2015
eComplete
eComplete
eComplete
We launch eComplete using our 12 years of full digital experience to combine a product that evolved all our 9 pillars into one full service.
We launch eComplete using our 12 years of full digital experience to combine a product that evolved all our 9 pillars into one full service.
We launch eComplete using our 12 years of full digital experience to combine a product that evolved all our 9 pillars into one full service.
2009
2009
2009
R.O.I Digital
R.O.I Digital
R.O.I Digital
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
Rebranded to R.O.I Digital, expanded our paid media division and became one of South Africa's first Google partners. We also started taking on more eCommerce clients.
2020
2020
2020
COVID accelerates eCommerce
COVID accelerates eCommerce
COVID accelerates eCommerce
The pandemic forces eCommerce adoption with many companies seeing 3 years' worth of growth happen in 3 months. Source: SAP Commerce Cloud Customer Systems Insights, 2019 vs 2020.
The pandemic forces eCommerce adoption with many companies seeing 3 years' worth of growth happen in 3 months. Source: SAP Commerce Cloud Customer Systems Insights, 2019 vs 2020.
The pandemic forces eCommerce adoption with many companies seeing 3 years' worth of growth happen in 3 months. Source: SAP Commerce Cloud Customer Systems Insights, 2019 vs 2020.
2022
2022
2022
eComplete + Smollan
eComplete + Smollan
eComplete + Smollan
Smollan joins forces with eComplete and bolts on Marketplace Offering.
Smollan joins forces with eComplete and bolts on Marketplace Offering.
Smollan joins forces with eComplete and bolts on Marketplace Offering.
Now
Now
Now
2024
2024
2024
eCom Blueprint
eCom Blueprint
eCom Blueprint
We productize our 20 years of knowledge, systems, processes and partners to scale eCommerce businesses.
We productize our 20 years of knowledge, systems, processes and partners to scale eCommerce businesses.
We productize our 20 years of knowledge, systems, processes and partners to scale eCommerce businesses.
Brand success spotlight






eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance






eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance






eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
Brand success spotlight
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
Digital Marketing
Customer Retention
eCommerce Platform
eCommerce Functionality
Conversion Rates
Digital Marketing
The eCommerce Blueprint provides a roadmap for optimized digital marketing by segmenting audiences for targeted messaging across key channels like social media, email, and search.
It identifies and aligns the best-performing channels with a content strategy tailored to each stage of your customer’s journey.
Through cross-channel integration and data-driven testing, the blueprint refines campaigns to maximize ROI.
It also sets clear KPIs for each channel, allowing precise tracking and adjustments to drive growth.

Digital Marketing
Customer Retention
eCommerce Platform
eCommerce Functionality
Conversion Rates
Digital Marketing
The eCommerce Blueprint provides a roadmap for optimized digital marketing by segmenting audiences for targeted messaging across key channels like social media, email, and search.
It identifies and aligns the best-performing channels with a content strategy tailored to each stage of your customer’s journey.
Through cross-channel integration and data-driven testing, the blueprint refines campaigns to maximize ROI.
It also sets clear KPIs for each channel, allowing precise tracking and adjustments to drive growth.

Digital Marketing
Customer Retention
eCommerce Platform
eCommerce Functionality
Conversion Rates
Digital Marketing
The eCommerce Blueprint provides a roadmap for optimized digital marketing by segmenting audiences for targeted messaging across key channels like social media, email, and search.
It identifies and aligns the best-performing channels with a content strategy tailored to each stage of your customer’s journey.
Through cross-channel integration and data-driven testing, the blueprint refines campaigns to maximize ROI.
It also sets clear KPIs for each channel, allowing precise tracking and adjustments to drive growth.

Brand success spotlight
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
eComplete consistently delivers high-quality work, their creativity, passion, and strong work ethic truly make them stand out from the rest.
Liam Farra
New Balance
Digital Marketing
Customer Retention
eCommerce Platform
eCommerce Functionality
Conversion Rates
Digital Marketing
The eCommerce Blueprint provides a roadmap for optimized digital marketing by segmenting audiences for targeted messaging across key channels like social media, email, and search.
It identifies and aligns the best-performing channels with a content strategy tailored to each stage of your customer’s journey.
Through cross-channel integration and data-driven testing, the blueprint refines campaigns to maximize ROI.
It also sets clear KPIs for each channel, allowing precise tracking and adjustments to drive growth.

Digital Marketing
Customer Retention
eCommerce Platform
eCommerce Functionality
Conversion Rates
Digital Marketing
The eCommerce Blueprint provides a roadmap for optimized digital marketing by segmenting audiences for targeted messaging across key channels like social media, email, and search.
It identifies and aligns the best-performing channels with a content strategy tailored to each stage of your customer’s journey.
Through cross-channel integration and data-driven testing, the blueprint refines campaigns to maximize ROI.
It also sets clear KPIs for each channel, allowing precise tracking and adjustments to drive growth.
